Posted by: James Pitzer | May 25, 2007

Business as usual

I have a confession to make…I hate cold calling!  For those that are not in a commission based sales position, this is not a good thing.  I think my apprehension is based on how much I disliked people cold calling me as a chef, in fact I was so loyal to some of my vendors that I probably wasted hundreds of thousands of dollars on their products when I could have made more in bonuses by giving the right person a try.

Now, one may wonder why this is weighing so heavy that I felt the need to write it. The reality is that I have to grow my sales territory a minimum of 10% per period  over the next  years.  That may not seem like much, but rather than being in a bustling city, I’m in a really weird little farming town on the BC border.  People here are loyal, and my competition has been here a long time.  To be honest, I’m really getting tired of the doors slamming in my face.  I’m starting to question if this is the right direction.  I have a commitment to at least 5 years with this company, but I don’t know if I’ve got the stomach for it.

No need to think too hard on this, just have to keep getting kicked until I can truly stand up.

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